The multi-billion euro sports nutrition sector is changing faster than you can say ‘millennial buy-in’, but is your firm abreast of the game-changing shifts that matter most?
A ketone ester drink developed by an Oxford University start-up for the US Army has shown benefits to elite endurance athletes by unlocking “greater human metabolic potential.”
Chia seed based drinks can disrupt the beverage market thanks to two key attributes: around 33% less sugar than fruit juice and an array of functional benefits, according to chia seed based drink brand wow.
Uncle Matt’s Organic expands its portfolio beyond juice with the launch of its fruit-infused, cold-pressed probiotic waters, which also continue to blur an already fuzzy line between juice, water and functional beverages.
There is barely a food or beverage category that has not been invaded by coconut in some shape or form, says Euromonitor International contributing analyst, Simone Baroke. But is the world justified in going loco for coco?
Athletes and health conscious consumers who for years have endured the strong taste and off-putting texture of wheatgrass and the mess that comes with juicing it as a tradeoff for its nutrient density no longer have to make these sacrifices thanks to...
The German arm of consumer group Foodwatch has called on Monster Energy to voluntarily stop using health claims on its drinks following clear recent political calls for change.
The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to alertness and concentration.
Industry has lamented yesterday’s European Parliament plenary vote to block four caffeine claims, which otherwise seemed set to pass into EU law books after years of delay.
SPECIAL EDITION: ANTIOXIDANTS, POLYPHENOLS & CAROTENOIDS
Massachusetts-based Juice maker Welch’s entered the global ingredients business in 2014 with its polyphenol-loaded Concord grape offerings. We fly at the speed of words inside the grape with global ingredients VP Wayne D Lutomski.
For the second time in 13 months Juice Garden has been pulled up by the UK Advertising Standards Authority (ASA) for making unauthorised health claims.
The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns could result in yet more years of "legal uncertainty”.
Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings.
A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.
Swedish functional beverage brand Naka (formerly Akuō) is dubbed as a ‘drink to think’, and its reach to universities has been one of the keys to its success so far.
Energy drinks, sports drinks, and functional bottled water are among the functional and fortified beverage categories to watch, according to Euromonitor International.
Beauty drink Bella Berry launched in the UK last year with a mission to bring beauty drinks to a mass market. One of the key lessons for the brand has been to learn who the right retailers for the drink are, as it continues to build listings both in the...
Cold-pressed juices, cashew-milk smoothies, energy drinks, water and even cold-brew coffee: probiotics are making their mark across on-trend beverages.
Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about.
Whilst sales data from market intelligence provider IRI shows that UK consumers can’t get enough of coconut products, a leading dietician brands coconut “an expensive con with no authorised health claims”.
Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.
A lactose-free probiotic fruit drink developed by scientists in Australia has managed to secure sufficient investment for it to be launched across the country's beverage market.
The month-old organic beverage brand has won the hearts of New York City’s health and wellness enthusiasts, but founder Sagan Schultz is confident that his product can expand well beyond the big apple.
Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.
Fermented foods such as sauerkraut, kombucha, kimchi and yogurts containing ‘live and active cultures’ are healthy and tasty, but they are not necessarily packed with probiotics, says Ganeden Inc, the Ohio-based firm behind one of the best-known probiotic...
Functional beverages are tapping into consumer interest in health and wellness, but consumers are increasingly discerning and demand drinks deliver on their promises.
Rhythm Health believes its coconut-based kefir beverages and snacks can be the ‘natural successor’ to the current drinks for digestive health on shelves, because its products also tap into consumer demands such as dairy-free, gluten-free and no added...
High Brew Coffee, a ready-to-drink cold-brew coffee manufacturer, is set to expand its distribution to several major markets including New York City, Chicago, Dallas, Austin, and Houston, thanks to a $4 million cash injection from CAVU Venture Partners...
Researchers from the University of Arizona hypothesized that deep-ocean mineral water drawn from 3,000 feet underwater off the coast of Kona in Hawaii may enhance recovery of hydration and exercise performance.
A recent study published in the Journal of Ophthalmology has shown the benefits of consuming a dairy drink, MacuView, containing lutein-, zeaxanthin- and DHA-enriched egg yolk.
Probiotic water PERKii is launching in Australia, using patented technology developed by scientists at The University of Queensland that claims to ensure the delivery of live probiotics to the digestive system.
The entrepreneurs behind MiCacao, a US start-up which makes an organic ‘tea’ from cacao shells, say their product is ready to tap into a craft movement which is stretching beyond beer and across beverage categories.
French researchers observe the changes of ascorbic acid, B-carotene, and A-tocopherols in fortified beverages bottled in both PET bottles and glass. After 97 days, they found significant changes for all three in both bottles, but one fared better than...
A trio of lime, stevia and β-glucans could open up opportunities for fruit based beverages that have an increased nutritional value yet are low in sugar, say Danish researchers.
A recent Mintel report shows cross-category beverages have become increasingly popular as manufacturers look to cater for consumers’ health and wellness demands, as well as their cravings for new flavor experiences.
A new range of beverages based on eucheuma are being readied for launch following a collaboration between food scientists from the National University of Singapore and a local food manufacturer.
The Irish public health body Safefood has called for more research on energy drinks and binge drinking in Ireland as well as health halos created by sports event sponsorship.
A brain scientist was challenged by his wife to create a functional drink that benefits the brain. Fast forward two years, the scientist is ready to launch his Kolé Food Life brand with four beverages.
GoodBelly has launched four new product lines, including GoodBelly Protein Shake, GoodBelly Juice Drink, GoodBelly Sparkling Drinks and GoodBelly Ade, as consumers are gravitating more towards the functional beverage category, according to the company.
An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...
Moto, a new Dubai-made energy drink, made its entry at Gulfood and is aiming to leverage the emirate’s growing reputation to carve out its identity in a crowded market.
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