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Juices are an attractive base for personalized beverages, given they already contain real nutritional ingredients. Pic:getty/mizina

Do consumers want personalized beverages?

By Will Cowling, marketing manager, FMCG Gurus

Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...

Pic:getty/elcabron

Direct to consumer wine sales up 7% in Australia

By Rachel Arthur

Direct to consumer wine sales grew by 7% in value in 2019-2020, outperforming other channels in Australia. And DTC sales are now particularly important for smaller businesses, accounting for more than 50% of their sales.

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