Technical / White Paper

Solving the Caffeine Paradox

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Solving the Caffeine Paradox

Related categories: Ingredients

Conventional forms of caffeine can have unwanted side effects that make it hard to sit still and focus. Stimulated by the release of epinephrine (a.k.a. adrenaline), these sudden feelings of excitement, muscle tremors, or accelerated heartbeat may be helpful in "fight or flight" situations, but the jittery sensations are not beneficial when trying to focus for work, sports, or gaming. Learn how Guayusa is changing how we look at caffeine in solving the caffeine paradox. 

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The beverage industry is currently experiencing a significant caffeine shortage. It can be challenging to fully comprehend how much caffeine influences beverages. Countless everyday products like sodas, cold brews, teas, energy drinks, water enhancers,...

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