White Paper
Jungbunzlauer consumer study on mineral perception
Jungbunzlauer performed a consumer study with more than 1400 participants in order to understand consumer knowledge, perception and preferences in minerals. This survey provides insights from USA, the UK and Germany on consumer opinions of minerals in supplements, fortified beverages or food.
The results allow a more targeted marketing of products that include organic minerals from Jungbunzlauer.
