Processing & Packaging

Liquid Death water in a can. Photo: Liquid Death.

Liquid Death to ‘obliterate bottled water marketing clichés’

By Jenny Eagle

Four entrepreneurs have launched Liquid Death to ‘completely obliterate bottled water marketing clichés by taking the world’s healthiest beverage and making it just as funny as unhealthy brands across the energy drinks, soda, and beer sector’.

“In every aspect of their lives, people are demanding more and more transparency.

Bud Light premieres on-pack nutrition facts

By Beth Newhart

AB InBev announces that Bud Light will be the first US beer to feature large-format serving facts and an ingredients label on case packaging, in an effort to meet the level of transparency that consumers demand.

Bottled water should be available everywhere, says 93% of Americans

By Beth Newhart

A new study from the International Bottled Water Association (IBWA) says that 93% of Americans want bottled water available everywhere drinks are sold, and prefer it over all other beverages, furthering its rise to the no. 1 soft drink in the world.

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