Pepsi debuts customer sustainability platform: leveraging shared scale for maximal impact
PepsiCo says it wants to go beyond its own business in its sustainability efforts: launching the new platform to help its customers achieve their sustainability goals.
The initial launch of ‘pep+ Partners for Tomorrow’ takes place in the US, with plans to expand the program to key global markets by 2024.
Under the program, PepsiCo will champion its ‘comprehensive customer sustainability offerings’ on a single platform, then work with customers to help them implement the initiatives.
That could mean, for example, that a customer can sign up to on-demand collection of recyclable beverage containers: which PepsiCo can process to create recycled PET packaging.
