New Chief Commercial Officer at Molson Coors

Molson Coors has appointed Michelle St. Jacques as its next Chief Commercial Officer, as it creates a commercial business function in its Americas business unit to focus on growth for the years ahead.

St. Jacques, who has served as Molson Coors’ Chief Marketing Officer since 2019, has led core brands like Coors Light through the launch of “Made to Chill” and built a strong premium light portfolio strategy with ‘clear right to win paths’ for both Miller Lite and Coors Light. St. Jacques has also accelerated Molson Coors’ above premium portfolio, building into new white spaces with successful innovations like Topo Chico Hard Seltzer and Simply Spiked Lemonade.

Sofia Colucci becomes the company’s new Chief Marketing Officer. Colucci joined the organization in 2017 and currently serves as the global vice president of marketing for Miller Brands and economy.

The current president of emerging growth, Pete Marino, will be leaving the business as he pursues his next entrepreneurial venture.