Botanically brewed soft drinks and mixers brand, Fentimans, has appointed Jayne Andrews as its new Marketing Director.
Bringing 25-years’ experience to the role, Andrews will lead the Fentimans marketing team on raising brand awareness and driving innovative trial and purchase strategies, whilst monitoring new market trends and evolving consumer expectations.
Jayne brings a wealth of experience to the role having worked with household brands within the grocery, telecommunications, health and technology industries, and more recently led brand marketing for one of the world’s largest travel companies, Carnival Cruise Line.
Andrews was named Travel Marketer of the Year in 2017 following her contribution to the launch of Carnival Cruise Line across Australia and New Zealand, and then went on to relaunch the brand in the US, following the pandemic. She has also held positions of client service director at a leading social media and influencer agency, and marketing director for a fast-growing online dating business.
UK-headquartered Fentimans distributes products in Europe, the US, Canada and Australia.