Diageo makes North America appointments
Diageo has appointed Debra Crew as Chief Operating Officer, and Claudia Schubert as President, North America, effective 1 October 2022.
Crew is currently President, North America and Global Supply. As Chief Operating Officer, she will take accountability for driving continued performance momentum across Diageo’s markets, brands and supply operations globally.
In July 2020, Crew was appointed President, North America: where she is credited with embedding greater external focus and connectivity across the market’s teams and strengthening commercial execution, resulting in market share gains and 20% organic net sales growth in fiscal 21, and 13% organic net sales growth in the first half of fiscal 22.
She is the former president and CEO of Reynolds American, Inc., having previously served as president and chief operating officer, and president and chief commercial officer. Prior to that, she spent five years at PepsiCo, where she served as president, North America Nutrition; president, PepsiCo Americas Beverages; and president, Western Europe Region. Prior to PepsiCo, Crew held positions with Kraft Foods, Nestlé S.A., and Mars, Inc. She currently serves on the board of Stanley Black & Decker, Inc.
Claudia Schubert is appointed President, North America, and will join the Diageo Executive Committee. Since being appointed President, US Spirits and Canada, in 2018, Claudia has reshaped the market’s strategy, put in place a strengthened route to market and built partnerships with Diageo’s distributors in order to deliver strong growth. In fiscal 21, organic net sales grew 24% in US Spirits, and 15% in the first half of fiscal 22.
Schubert brings 20 years of market and category experience at Diageo, having led the company’s Continental and Eastern Europe, US Wines and US Control States businesses. She began her career as a management consultant with Boston Consulting Group.