Tropicana Group

Tropicana Brands Group – which markets, manufactures and distributes premium juice products across North America and Europe – has made two c-suite appointments.

William J. Kelley, Jr. becomes Chief Financial Officer (effective end of June) and Rogier Smeets becomes Chief Executive Officer, Europe (effective June 13).

These appointments come as the newly formed joint venture between PAI Partners and PepsiCo continues to build out its leadership team.

Kelley brings more than 30 years of experience in the areas of finance, transformation and strategy. He joins from Treehouse Foods where he has spent the last six years, most recently as EVP and CFO. A food industry veteran, he also served in executive leadership roles at The Kraft Heinz Company and The Hillshire Brands Company.

Smeets comes to Tropicana Brands Group via Upfield, the world’s largest plant-based consumer packaged goods company, where he held several leadership positions including President, Europe. Prior to Upfield, he built his career at Unilever in various marketing and commercial functions across Europe, US and Asia.