Baijiu breaks out
In 2022, Chinese baijiu is poised to become a universally available spirit to delight drinkers across the globe. Driving this trend are influencers of Chinese heritage excited to boost baijiu to the same international status as other regional spirits like tequila, as well as imbibers curious to experience a storied sip.
“Already we’re seeing excitement for baijiu bubbling up in some of the world’s top bars that are always on the cutting edge of offering new drinking experiences," according to Rachel Tan, Food & Drink Analyst at WGSN. "What baijiu brings to the table is a full and complex range of aromatic styles, an incredibly rich provenance and versatility for drinkers seeking authenticity and newness."
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