Coca-Cola HBC strengthens coffee portfolio with investment in Casa Del Caffè Vergnano
The acquisition, made via CCHBC’s wholly-owned subsidiary CC Beverage Holdings II B.V., is expected to complete in the second half of 2021, subject to customary closing conditions and regulatory approvals.
Meanwhile, Coca-Cola HBC and Caffè Vergnano will enter into an exclusive distribution agreement for Caffè Vergnano’s products in Coca-Cola HBC’s territories outside of Italy.
CCHBC says the investment is ‘highly complementary’ to its Costa coffee proposition (Coca-Cola acquired the world’s second largest coffee chain in 2019 and CCHBC has been rolling out new Costa products over the last year).
Furthermore, the partnership “will increase Coca-Cola HBC’s relevance with its customers within the most attractive segments of the coffee category, while providing Caffè Vergnano with significant expansion potential through Coca-Cola HBC’s leading route to market network and commercial capabilities.”
Caffè Vergnano is a family-owned Italian coffee company headquartered in Santena, Italy. It is one of the oldest coffee roasters in Italy with roots dating back to 1882. Its product offering consists of truly premium, high-quality coffee that represents Italian heritage and authenticity at its best. Caffè Vergnano’s portfolio includes traditional espresso in various blends, packages and formats such as beans, roast and ground coffee and single portioned pods. In 2020, the company sold approx. 7,000 tons of coffee in more than 90 countries worldwide.