Coca-Cola

Pic: GettyImage/loops7/blackred

Snack shake-up: Six gamechanging collabs redefining NPD

By Gill Hyslop

Collaborations in the snack industry are vital for innovation, market expansion and consumer engagement. These partnerships lead to the creation of novel products that blend diverse flavors and cultural influences, capturing consumer interest and expanding...

Coca-Cola boosts Powerade production in Australia

Coca-Cola boosts Powerade production in Australia

By Rachel Arthur

Powerade grew an impressive 12% in Australia over the last year. As a result, Coca-Cola Europacific Partners is ramping up production capabilities for the sports drink with its largest ever investment in Australian manufacturing.

Can beverage brands succeed in going label-free?

Can beverage brands succeed without labels?

By Rachel Arthur

Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky?

Pic:getty/champpix

From AI flavors to RTD alcohol: Coca-Cola talks innovation

By Rachel Arthur

Once a soda giant, Coca-Cola has evolved its portfolio into categories that would once have been unimaginable for company (take, for example, RTD alcohol or AI-generated flavors). So how does the company steer its innovation efforts towards success?

Used by waiters and bartenders, the tech can track top consumption times and places. Pic: Supplied by Coca-Cola

Wecheer wins Coca-Cola HBC’s start-up challenge

By Rachel Arthur

Bottle-as-a-Service platform and app Wecheer – whose patented ‘smart bottle opener’ can track every bottle opened to pinpoint the time, location and brand of consumption – has been named as the winner of Coca-Cola HBC’s €100k Start-Up Challenge.

Coca-Cola showcases Olyns' reverse vending machine at NACS

National Association for Convenience Stores

Coca-Cola showcases Olyns' reverse vending machine at NACS

By Deniz Ataman

Coca-Cola addresses high traffic trash disposal – and by extension stubborn recycling challenges – in c-store locations by featuring Olyns' reverse vending machine that collects and sorts plastic, aluminum and glass packaging during the National...

Pic:getty/kaew6566

Our top 5 articles of September

By Rachel Arthur

What’s been attracting the attention of BeverageDaily readers? Here’s a round-up of our most-read articles from September.

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