Coca-Cola

Coca-Cola's bubbler dispensers put an emphasis on 'craft, elevated' beverages with low sugar options. Pic: BeverageDaily

Coca-Cola cuts back on sugar with bubbler beverages

By Beth Newhart

Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.

What’s next for brand Coke? Coffee, energy and beyond

What’s next for brand Coke?

By Rachel Arthur

Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.

The climate was ripe for Bar None at Coca-Cola thanks to alcohol consumption patterns driven by health-engaged consumers.

Setting the bar: Coca-Cola invests in mocktails with internal RTD line

By Beth Newhart

Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...

“The most significant area of growth is bottled water. Many consumers now seek it in preference to high sugar carbonates. Pic: ©GettyImages/Kwangmoozaa

Top beverage megabrands struggle against sugar

By Beth Newhart

The top 100 global megabrands have been revealed by Euromonitor, with beverage-forward brands taking four of the top ten. But overall soft drink sales have been stagnant thanks to shifting public opinion on sugar, affecting brand loyalty.

Bambi is well-established in key channels such as retail and HoReCa. Pic:Bambi.

Coca-Cola HBC acquires Serbian confectionery business Bambi

By Rachel Arthur

Coca-Cola Hellenic Bottling Company is acquiring confectionery, biscuit and snack company Bambi for €260m ($294m): saying the acquisition gives it ‘marketing leading iconic brands in a relevant adjacent category’.

Pic:getty/jane55

Highlights of 2018: Cannabis, coffee, craft beer and more

By Rachel Arthur

It's been another busy year in the big world of beverages. From cannabis to coffee and from Coca-Cola to craft beer, we take a look at some of the key moments that have hit the headlines in 2018 - and that will continue to shape the industry as we...

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