Coca-Cola

Can beverage brands succeed in going label-free?

Can beverage brands succeed without labels?

By Rachel Arthur

Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky?

Pic:getty/champpix

From AI flavors to RTD alcohol: Coca-Cola talks innovation

By Rachel Arthur

Once a soda giant, Coca-Cola has evolved its portfolio into categories that would once have been unimaginable for company (take, for example, RTD alcohol or AI-generated flavors). So how does the company steer its innovation efforts towards success?

Used by waiters and bartenders, the tech can track top consumption times and places. Pic: Supplied by Coca-Cola

Wecheer wins Coca-Cola HBC’s start-up challenge

By Rachel Arthur

Bottle-as-a-Service platform and app Wecheer – whose patented ‘smart bottle opener’ can track every bottle opened to pinpoint the time, location and brand of consumption – has been named as the winner of Coca-Cola HBC’s €100k Start-Up Challenge.

Coca-Cola showcases Olyns' reverse vending machine at NACS

National Association for Convenience Stores

Coca-Cola showcases Olyns' reverse vending machine at NACS

By Deniz Ataman

Coca-Cola addresses high traffic trash disposal – and by extension stubborn recycling challenges – in c-store locations by featuring Olyns' reverse vending machine that collects and sorts plastic, aluminum and glass packaging during the National...

Pic:getty/kaew6566

Our top 5 articles of September

By Rachel Arthur

What’s been attracting the attention of BeverageDaily readers? Here’s a round-up of our most-read articles from September.

Pic:getty/justinpaget

Our top 5 stories of August 2022

By Rachel Arthur

What’s piquing the attention of BeverageDaily readers? From Monster’s alcohol strategy to the latest innovations in wine packaging, here’s a round-up of our most-read articles from August.