PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?
Coca-Cola Amatil (Amatil) is putting its sale to Coca-Cola European Partners (CCEP) to the vote next month, and the company has told shareholders the deal is as good as it gets, warning that share prices could fall if it doesn’t go ahead.
Coca-Cola Amatil does not expect any major changes to its recently-published 20-year sustainability plan even if its takeover transaction with Coca-Cola European Partners (CCEP) plays out as planned and ownership of the firm changes.
Coca-Cola with Coffee launches in the US today: championed by the brand as a 'true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up, especially in today's work-from-home environment'.
Coca-Cola European Partners' Topo Chico Hard Seltzer launch in Europe signals the start of a new strategy in alcohol. And the bottler hopes its proposed acquisition of Coca-Cola Amatil will give it insights for success in the category.
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...