Bacardi: Mauricio Vergara
Bacardi has named Mauricio Vergara as President and Chief Operating Officer (COO) of PATRÓN.
Having been with Bacardi for seven years, Vergara has a diverse background serving in leadership positions across marketing, commercial and general management in both mature and emerging markets.
Most recently, Vergara was as Managing Director for Bacardi-Martini Australia and New Zealand, and led the international integration of ultra-premium tequila PATRÓN following the acquisition of the brand and company by Bacardi in 2018.
His career at Bacardi has spanned the globe: with jobs in Mexico City, Miami, London, Sydney and Bermuda. His roles have included leading BACARDÍ and GREY GOOSE globally, managing commercial businesses in Latin America and in the US, and heading up global commercial and customer marketing teams.
Vergara will return to Bacardi’s global headquarters in Bermuda, and will also spend time in Switzerland at the PATRÓN headquarters. Vergara will report to Chief Executive Officer Mahesh Madhavan and joins the company’s Global Leadership Team.
Mahesh Madhavan, CEO, Bacardi Limited, said: “Tequila is one of the fastest growing and most attractive categories in the spirits industry, and PATRÓN is the clear market leader in the super-premium space. Mauricio is a highly collaborative and innovative leader with an impressive track record of success across multiple disciplines, brands and markets. In his new role, he will work closely with our regional leaders and brand and operations teams to accelerate growth in the well-established U.S. market, while leading expansion internationally where consumers are starting to discover and love premium tequila.”
