SternVitamin targets ‘Energy Drinks 4.0’ with Pure Vitalizer

By Jenny Eagle contact

- Last updated on GMT

SternVitamin Ginseng. Photo: SternVitamin.
SternVitamin Ginseng. Photo: SternVitamin.

Related tags: Ingredients, Energy drinks

SternVitamin has launched Pure Vitalizer for ‘Energy Drinks 4.0’, focusing on “individual micronutrient premixes for different consumer demands and applications”.

Pure Vitalizer is based on natural plant ingredients that act like metabolism boosters. 

SternVItamin_New Pure Vitalizer beverage compound (Packaging example)
Antioxidants

For example, the moderate caffeine in green tea extract stimulates energy production without nervousness, and green tea is a known source of antioxidants. 

Another energising ingredient is panax ginseng extract, which makes body and mind more resistant to stress, boosts metabolism, and reduces tiredness and exhaustion. 

The drink powder also contains vitamins B1, B2 and B6, niacin, biotin and vitamin C plus the trace elements iodine and selenium. 

"Customers are more and more concerned about health and wellbeing. They are looking for alternative drink ingredients that are attributed to a “better for you” feeling. The use of natural ingredients as well as strategies to reduce or replace sugar with more healthy alternatives is in everybody´s interest​," said Yvonne Braun, technician, beverages, SternVitamin.

"Energy is still the top health claim in the soft drink category. The latest development of SternVitamin considers all these trend directions and combines them in the form of the “Pure Vitalizer”​."

Supports metabolism

This micronutrient mix further supports normal metabolism and strengthens the immune system​,” a company spokesman added.

A balanced combination of lemon and natural ginger flavour provides a fresh flavour, while the tooth-friendly sugar alternative isomaltulose gives the drink a mild sweetness as well as added health benefits.”

SternVitamin will be exhibiting Pure Vitalizer at Vitafoods in Geneva, Switzerland, May 7-9, 2019.

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