Not all interactions should be virtual
However, what is true elsewhere is true for the business world: interactions are better in real life than in the virtual world.
Some of the best examples of companies’ social media engagement combine physical experiences with social, Reay said.
“Tate & Lyle created a pop-up in a hotel where seemingly ordinary items were in fact edible,” he told FoodNavigator. “The social buzz endured much longer than the one-night event raising interest beforehand, during and after as guests shared what they found.”
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