Pepsi invites consumers to recreate its iconic can

By Jenny Eagle contact

- Last updated on GMT

Pepsi recreate its iconic can
Pepsi is inviting consumers to re-create the design of its iconic can as part of its 2015 #PepsiChallenge.

Led by #PepsiChallenge global ambassador and fashion designer and creative director, Nicola Formichetti, the "Live for Now" Design Challenge will kick-off with a design concept from Formichetti, featuring his Nicopanda emblem.

"From fashion and architecture to products and brands, design can be found in many mediums and created by individuals of all talents​," said Formichetti.

The deadline for submissions is May 13 with the person of the winning design given a once-in-a-lifetime opportunity to visit PepsiCo Design & Innovation Center in New York, US.

Submissions will be judged by Formichetti, Mauro Porcini, senior VP/chief design officer, PepsiCo and a committee including: designer Karim Rashid and Franca Sozzani, editor-in-chief, Vogue Italia.

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