DYNAMISM IN DRINKS: WHO WINS YOUR 2014 VOTE?
Tamara Arbib, Rebel Kitchen
‘Love and coconuts!’ Rebel Kitchen founder Tamara Arbib is a mum with a mission – to push affordable wholefoods nutrition through her Rebel Kitchen brand, starting with its dairy-free ‘mylks’ for kids and adults.
Arbib majored in Classics, did a law conversion course, then took time out to be a mother. She launched her coconut ‘mylks’ into Tesco in the UK this October only 10 months after she began her business with husband Ben, and she’s also won listings with Waitrose and Ocado.
Rebel Kitchen is part of the whole foods movement, and as such the drinks contain no refined or added sugar, no stabilizing agents and no additional additives.
Flavors include Banana, Orange Chocolate, Matcha Green Tea and, finally, Chai. All the drinks use spring water from Somerset, coconut milk (11%) and are sweetened with date nectar, while most use cacao (2%).
“This is my first foray into business,” she told my colleague Rachel Arthur in October. “This dream of Rebel Kitchen started over a year ago when my husband and I said ‘if we’re really trying to effect change, we’ve got to approach this from a commercial perspective – this is what the world understands.
“Much as you can do the charitable side, we need to show the commercial world that not only can you be a brand that can focus on the bottom line and commercially successful, you can also be an ethical business that doesn’t hurt people by harming their health.”
http://www.beveragedaily.com/Manufacturers/Rebel-Kitchen-children-beverages-coconut-milk