After 175 years of perfecting its beer, Pabst Brewing Co. has expanded its flagship Blue Ribbon (PBR) brand in 2019 with hard coffee, hard seltzer and whiskey launches.
US-based wedding registry and e-commerce company Zola has teamed up with Diageo to develop a line of cocktails kits and gifts for the summer wedding season.
Irish whiskey continues to drive Ireland’s beverage exports, with global interest in the category and double-digit demand in many markets. But cream liqueur and gin are also showing the potential to grow.
New alcohol regulations in Ireland could restrict signposting to whiskey distillery visitor centres and small distilleries – delivering a hefty blow to the burgeoning whiskey tourism sector, says the Irish Whiskey Association.
