Better Juice said products made using its enzymatic sugar reduction technology are due to hit shelves in less than six months, following the completion of its first commercial deal with a US West Coast-based juice manufacturer.
Consumption of full-calorie beverages declined in 2020 as consumers continued to move towards low and zero sugar beverages, according to new figures published today.
Is it misleading to call iced tea containing 24g of added sugar per serving (48% of the daily value) ‘slightly sweet’? Not according to a New York judge, who has just dismissed a putative class action lawsuit vs Coca-Cola over Gold Peak Tea.
While children’s consumption of sugary beverages has fallen in recent years, it still exceeds recommendations in the Dietary Guidelines for Americans with rates remaining stubbornly higher among Black and Hispanic adolescents than white students, according...
With a recent $8m cash infusion raised in a seed investment round led by several Israeli investors, Better Juice is scaling up the production capacity of its sugar reduction technology and focusing on deploying the technology in the US market, says Eran...
A Malaysian firm that built a niche for itself within the country’s billion-dollar sweetened condensed milk market as the first product of its kind to use stevia instead of sugar has now set its sights on a major expansion drive.
Fibre and next-generation stevia are expected to play key roles in sugar reduction as a growing number of manufacturers seek out ‘no added sugar’ claims, according to Mintel.
From protein sweeteners to lesser known steviol glycosides, we take a look at some of the latest developments in up-and-coming tech in beverage sugar reduction.
Does ‘sorta sweet’ imply that a product is low in sugar? Or does it simply mean that it tastes ‘kind of sweet’ (as the maker of StraightUp Tea asserts in a bid to fend off a false advertising lawsuit)?
Despite category-leading velocities and strong heritage branding, sales of King Juice Company’s flavored lemonade brand Calypso were declining mid-single digits when David Klavsons became the new CEO in 2017 -- months after the original founder sold the...
Developer of ‘hyper-sweet designer proteins’, Amai Proteins, is teeing up with Ocean Spray to create a reduced sugar cranberry juice product – without compromising its ‘bold’ taste.
Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....
Tate & Lyle has taken full control of stevia supplier Sweet Green Fields (SGF). Abigail Storms, Global Sweeteners Lead, says the move will create ‘more opportunities to innovate with customers leveraging SGF’s deep technical stevia expertise’.
Thailand-based food biotech company JuiceInnov8 and national beverage giant TCP Group – the firm behind the original Red Bull - is set to roll out three reduced sugar and functional fruit juices this month.
The UK has seen a 44% reduction in sugar content per 100ml in drinks covered by the UK’s sugar tax: a much greater reduction than sugar reduction achieved across food categories, according to a government report.
Per-capita liquid refreshment beverage (LRB) calories have declined 5.6% over a five-year period (from 203 calories per person per day in 2014 to 191.8 calories in 2019), according to the American Beverage Association’s latest Beverage Calories Initiative...
Despite sugar reduction being a major consumer health trend impacting nearly every corner of the CPG industry, many food and beverage products in Canada have seen limited changes in sugar content, a recent study by the University of Toronto suggests.
By Aga Jarzabek, Research Analyst, Euromonitor International
Reduced sugar categories have seen high growth in the past, but their sales have dipped as consumers became hesitant about artificial sweeteners. However, in the past year, sales have seen a guarded rebound across many categories due to new launches and...
Israeli startup Better Juice has signed agreements with US-based global beverage manufacturers to commercialize its patent-pending enzymatic technology, which can achieve up to 80% sugar reduction of naturally-occurring sugars (e.g. sucrose, glucose,...
The UK’s soft drink tax has probably been of greatest benefit to the Childhood Obesity Plan, says Association for the Study of Obesity Chair Dr Maria Bryant, and similar principles should ‘absolutely’ be applied to sugary milk drinks.
Fresh research out of Denmark reveals that drinking coffee changes our sense of taste, making sweet foods even sweeter. Could these findings help inform sugar reformulation strategies?
Sugar reduction has caught up to become just as important as price promotion in the eyes of Singaporean consumers when it comes to making beverage purchases, according to a new report from Nielsen.
One of the easiest ways to reduce sugar is to replace it with sweeteners – but research from Netherlands-based research group NIZO suggests aromas can be leveraged as an alternative path to sugar reduction.
Popular RTD cocktails and pre-mixed spirits contain ‘unnecessarily high and hidden sugar and calories’, according to UK campaign group Action on Sugar. It says such drinks should reformulate in line with the parameters set out by the sugar tax - or else...
With trendy plant-based alternatives such as soy milk or almond milk, consumers often find a health halo around indulgent coffee shop drinks. But festive favourites such as hot chocolate and sweetly-spiced lattes contain ‘huge’ amounts of sugar, says...
The Australian non-alcoholic beverage industry has been urged to ‘shift gears’ and up the ante in order to hit its 2025 sugar reduction pledge targets after its latest progress report revealed a ‘significant’ 7% reduction overall.
As industry considers how best to reduce sugar in sweetened food and beverages, could fruit-derived ingredients provide a ‘natural’ alternative to the refined sweet stuff?
Trademark Coca-Cola has grown 3% in volume and 6% in retail value so far this year: thanks to the success of Zero Sugar, mini-cans, and new innovations such as Coca-Cola Energy, according to the company.
Brazilian juice giant Citrosuco will commercialize a novel process that uses non-GM enzymes to cut the sugar in orange juice, achieving up to 80% reductions.
Nestle Australia is set to launch its new cane sugar-free Milo 30% Less Added Sugar next month after over two years of development – but consumers will getting less beverage for their buck due to higher production costs.
Búho Soda is Mexico's first all-natural, low-sugar soft drink made using locally-sourced ingredients, according to its manufacturer - and inspiration came from the country's booming craft beer movement, the start-up founder says.
Can onion really make soda taste sweeter? By identifying the molecules responsible for complex, full-bodied flavour notes, Givaudan uses “counter-intuitive” ingredients, such as onion or celeriac, to reduce sugar by up to 50% without losing flavour.
HEYLO, the sugar substitute product developed by Unavoo Food Technologies, utilises a unique combination of dietary fibre and stevia to hit a healthy and natural sweet spot.
With juice caught in the war on sugar’s crossfire, the Juice Products Association has launched a new educational campaign and website touting science-backed health and nutritional benefits of the category in an effort to salvage sales and regain consumers’...
As it seeks to respond to today’s sugar-wary consumers, Coca-Cola has been boosting the sugar-free varieties in its trademark Coke portfolio. And while critics might point to the potential confusion between brands (how many people know the difference...
Germany’s Savanna Ingredients has developed a process to produce allulose - “real sugar without calories” - on a mass scale. The group expects to achieve European foodstuffs approval within the next two years.
The world is getting fatter and unhealthier - are smaller portions and diet drinks really going to help when they sit next to full-sugar, supersized products? Is it time to tax or is industry doing enough? Catch the highlights from our live debate.
A 20% sugar cut across all food categories by 2020 – as per voluntary targets set by the UK government – is not technically possible, nor would it be acceptable to consumers, industry lobby the Food and Drink Federation (FDF) has said.
European soft drink brands, including Coca-Cola, Pepsi, Orangina and Red Bull, have announced plans to reduce added sugars by an extra 10% by 2020 in Europe.
Sugar reduction specialist DouxMatok is in advanced talks with multinational food manufacturers and says its patented flavour-carrying particle will be on shelves in Europe by 2018.
Action on Sugar is urging the UK government to revise its childhood obesity strategy, alleging that leaked draft documents show plans do not go far enough.
![Snapple: “[The phrase] 'Sorta Sweet' is precisely the kind of subjective statement, rather than an objective fact, that courts routinely find to be non-actionable puffery.” (Picture credit: Straight Up Tea)](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2021/01/21/sorta-sweet-does-not-imply-low-sugar-argues-snapple-beverage-corp-as-it-urges-court-to-toss-fanciful-lawsuit/12117742-1-eng-GB/Sorta-sweet-does-not-imply-low-sugar-argues-Snapple-Beverage-Corp-as-it-urges-court-to-toss-fanciful-lawsuit.jpg)
