Personalisation

Johnnie Walker, Pernod Ricard & Coca-Cola are all exploring personalisation. Pic:Getty/svetazi

Guest article

The path to true liquid personalisation

By Jon Reay, founder, Rewrite Digital

Personalisation in drinks has been talked about for years: yet we’re only now starting to see fully tailorable liquids and the era of truly personalised ‘drinks on demand’ and ‘drinks as a service’ is still emerging.

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