Minor Figures is gaining steam in the competitive oat milk category backed by a recent minority investment from Danone Manifesto Ventures and Hong Kong-based Green Monday Group as it executes on its specialized business model centered on the coffee community.
New Zealand’s first locally mass-produced oat milk brand Boring Oat Milk has its eye on the discerning APAC-wide coffee crowd after a successful domestic supermarket launch, and is confident that its ‘whisper, not shout’ strategy will stand out on shelves.
Amid tales of furloughing, cash flow problems, and shuttered doors, Minor Figures is getting creative. CEO Stuart Forsyth tells us how the oat m*lk brand is doing its bit to keep small businesses afloat.
At the Summer Fancy Food show in New York City last week, plant-based powder brand Better Than Milk previewed its new line of shelf-stable, RTD beverages in five varieties, rolling out nationwide this fall.
Nitro cold brew coffee brand Rise Brewing Co. has announced a partnership with USA Surfing and USA Climbing ahead of the Tokyo 2020 Olympic Games. In furthers Rise’s mission to ramp up national distribution and recognition.