Award winning actor Gillian Anderson is harnessing the power of botanicals to cater to an underserved market. We ask which ingredients align to which need state.
Aussie brand Savvy Beverage has called out what it believes is the prevalence of highly priced functional beverages that contain inadequate beneficial ingredients, imploring greater honesty and transparency among companies to advance the emerging category....
For many Americans living a fast-paced, on-the-go lifestyle, the meditative benefits of slowly sipping a hot mug of tea may be out of reach, but the health benefits and feeling of refreshment that come from a beverage brewed with adaptogenic, nootropic...
Consumer buying habits are changing. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Now, consumers are much more focused on health and functionality, writes Richard Horwell...
Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...
Demand for food and beverage products that boost mood, memory, focus and energy is said to be soaring. However, food consultant Julian Mellentin warns that food innovators should tread lightly: “It's a high-risk market and many entrepreneurs are...
Tapping into the wide market of functional nootropic ingredients, startup beverage brand Sun Chaser leverages L-theanine and cordyceps for an alcohol alternative.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
Atlanta-based Synape announced that the start-up has raised $1 million in funding, with investors including beverage industry executives, medical professionals, convenience retail executives, and other private investors in the CPG space.
