The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide with its new functional product lines inspired by consumer...
As surveys find that Gen Zs are drinking less than any other age group, new data also shows a significant decline in chart-topping songs that reference being drunk.
Non-alcoholic beverage brand Drink Monday is using recent crowdfunding to expand its retail presence, meet the demand for non-alcoholic drinks and spirits, and navigate the tighter capital market, the brand’s new CEO Ken Young told FoodNavigator-USA.
The non-alcoholic category is exploding because people are demanding choices that are crafted to be just as appealing as their alcoholic counterparts, writes Laura Taylor, founder of US brand Mingle Mocktails, in this guest article.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
A sober bar from Texas will take its alcohol-free drink partners and signature mocktails on tour to 15 cities across the US this year. It’s joined forces with ‘botanical bubbly’ Dry Soda in a shared mission to help people connect without alcohol.
What are the top beverage trends to look out for in 2020 and beyond? Flavors, textures and ingredients will all continue to evolve in the decade to come.
At the Summer Fancy Food Show in New York City, Philadelphia-based Mingle Mocktails expanded its range of upscale alcohol alternatives with the launch of Blood Orange Elderflower. Founder Laura Taylor said the time is ripe for mocktails brands like hers...
Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...
Consumers are trending away from high ABV drinks and embracing non-alcoholic mocktails, as well as those with a low ABV. Beer cocktails, sour flavors and citrus are also trends to watch.
