Japan-headquartered Aiya is looking to seize growth opportunities in the Middle East, where the matcha market is still in its infancy and has significant room for expansion.
Japanese drinks such as matcha and sake are being brought to ‘Western’ countries such as the UK and North American countries. Japanese sake is mostly drunk in restaurants the UK, although an event in Kensington, London stressed that it can be more versatile....
Chamberlain Coffee, a DTC-focused brand created by YouTube star Emma Chamberlain, has sealed a $7m Series A funding round led by Blazar Capital and a stacked roster of DTC, retail, and beverage industry investors.
Three friends who met at university and were fed up with the jittery feeling coffee gave them have created an energy drink powered by matcha green tea.