Kirin is looking to accelerate one of the Japanese government’s priority export items – whiskey – in the US and EU, while also backing an industry-wide effort to boost consumer awareness.
South Korea is looking to upgrade the local traditional liquor sector from both a regulatory and marketing perspective in order to better capitalise on the Korean Hallyu wave.
New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.
A US start-up has created vodka quite literally from thin air – using solar power to convert carbon from the air and convert it into alcohol. It’s now working with NASA to look at other opportunities for capturing carbon.
A new partnership with spirits and wine company Brown-Forman will bring classic liquors like Jack Daniels, Herradura and Chambord to the Drinkworks pod system in 2020, furthering at-home cocktail personalization.
A fire broke out late Tuesday night at a Jim Beam warehouse in Kentucky, and continued to burn into Wednesday. Early reports estimated that about 45,000 barrels of liquor were lost in the blaze.
