Loverboy launch grows the hard tea category 21-Jan-2020 By Beth Newhart Hard seltzers dominated the alcohol conversation in 2019, and there’s been an uptick in flavored malt beverage (FMB) launches in response. Loverboy brings a healthier option to the small but growing hard tea category.
Could hard tea be the next major FMB category? 13-Aug-2019 By Beth Newhart The Boston Beer Company is hoping to attract more health-conscious consumers with its second alcoholic tea brand in the US, Wild Leaf Craft Hard Tea.
