Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.
Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.
Though not quite a wine and not quite a flavored malt beverage (FMB), the line of hybrid alcoholic drinks from BeatBox Beverages is proving useful and popular at warm-weather events like concerts and festivals.