In its annual consumer trends report, Drizly finds that inflation is prompting a return to drinking at home; consumers appear less focused on RTD cocktails and hard seltzers this summer than in previous years; and red wine is in vogue.
Indian tea specialist Teamonk’s unusual decision to pivot completely to e-commerce sales and focus its product strategy on herb-infused green teas has boosted its growth and expansion throughout the COVID-19 pandemic, with no plans to revert to physical...
E-commerce for beverage alcohol has exploded due to the pandemic – increasing around four times in volume, according to Constellation Brands. But that’s only one change it sees in the way consumers shop.
Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.