Indian tea specialist Teamonk’s unusual decision to pivot completely to e-commerce sales and focus its product strategy on herb-infused green teas has boosted its growth and expansion throughout the COVID-19 pandemic, with no plans to revert to physical...
E-commerce for beverage alcohol has exploded due to the pandemic – increasing around four times in volume, according to Constellation Brands. But that’s only one change it sees in the way consumers shop.
Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.
The US is now the largest wine market in the world, but major retailers are still struggling to succeed in ecommerce channels, lagging behind other categories in grocery.
