GNT has secured US Food and Drug Administration (FDA) approval for the use of spirulina extract in beverages: offering a clean label way of delivering not only vibrant blue shades but also an associated palette of navy blues and violets.
Phytolon, a growing startup company making natural food colorants, has announced a partnership with Ginkgo Bioworks, a horizontal platform for cell programming, to produce vibrant cultured food colors via fermentation of yeast.
From black water to orange gin, the overaching trend in beverage colors is simple: young consumers want bright, bold and highly Instagrammable products.
As the demand for natural colors continues to grow globally, Chr. Hansen Natural Colors has expanded and renovated its R&D facilities in Montpellier, France.