Despite cost and inflation concerns, trend reports note rising demand among many consumers for foods with functionality, such as those that can help bolster the immune system. Many brands are responding.
Today’s consumers want complexity and layers of flavors in their alcohol-free drinks. Having spent a collective 30 years foraging, exploring and learning, the duo behind Bax Botanics tell us why they believe botanicals are the way forward in creating...
Australia’s Rogue Beverages is launching its botanical health tonics into 40 outlets in New Zealand including retailers such as Bin Inn, Mojo Coffee Roasters and Natural Organics, and is setting a target of penetrating 2000 outlets within the next six...
While adaptogens and nootropics are central to the calming and functional benefits of Moment’s trio of botanical beverages, they take a backseat in marketing, which focuses first on the behavior modifications and lifestyle the brand promotes – a strategy...
A home grown ingredient supplier is seeking to support indigenous farmers while expanding overseas markets for guayusa, a traditional botanical of the Amazonian rainforest.
New Zealand researchers are planning to conduct clinical trials on a kawakawa beverage with immune and metabolic health benefits, before refining the formulation and sell it in the export markets.
Japan’s Taisho Pharmaceutical Holdings has released Japan’s first caffeine-free energy drink containing the botanical ingredient, enXtra, which has been clinically proven to improve alertness and focus up to five hours with or without caffeine.
