Australia’s Rogue Beverages is launching its botanical health tonics into 40 outlets in New Zealand including retailers such as Bin Inn, Mojo Coffee Roasters and Natural Organics, and is setting a target of penetrating 2000 outlets within the next six...
While adaptogens and nootropics are central to the calming and functional benefits of Moment’s trio of botanical beverages, they take a backseat in marketing, which focuses first on the behavior modifications and lifestyle the brand promotes – a strategy...
A home grown ingredient supplier is seeking to support indigenous farmers while expanding overseas markets for guayusa, a traditional botanical of the Amazonian rainforest.
New Zealand researchers are planning to conduct clinical trials on a kawakawa beverage with immune and metabolic health benefits, before refining the formulation and sell it in the export markets.
Japan’s Taisho Pharmaceutical Holdings has released Japan’s first caffeine-free energy drink containing the botanical ingredient, enXtra, which has been clinically proven to improve alertness and focus up to five hours with or without caffeine.
