An increasing number of young consumers are looking for novel alcoholic drinks in low or zero ABV formats, and are willing to pay a premium for the pleasure, say industry experts.
Upcycled beverage brand Waju — which uses water produced from the fruit concentrate process — is ready to step into the retail space with a launch in over 400 Sprouts locations in March, after spending the last year optimizing its packaging and formulation,...
As consumers look for both refreshing tastes and gut health claims, more are turning to prebiotic sodas in a range of classic flavors — including lemon-lime — Howard Telford, head of soft drinks at Euromonitor International, told FoodNavigator-USA.
A rainy day can spoil plans or damper the mood for most people. But for water beverage start-up Richard’s Rainwater, a rainy day is just another day in the office.
Once associated with refreshment and relaxation, the crack of a can or hiss of gas following the twist of bottle top is becoming a source of anxiety for some consumers who associate it with single-use plastic, broken recycling systems and unwanted litter.
A multiple-city industry tour kicked off last week to promote cold brew coffee innovation in the US, featuring education from coffee roasters, beverage brands and cafes.
Ongoing concern about the long-term health consequences of too much sugar has many parents turning away from classic children’s beverages, and instead serving lower-calorie options traditionally considered for adults, according to recent research from...
