We're starting up a new slot at BeverageDaily.com called 'Was it worth it?' to review beverage conferences and trade shows. First up is Zenith International's Innobev Global Soft Drinks Congress in Lisbon. The sun was shining there...
Britain's wettest summer on record failed to quench UK soft drink demand as consumption remained virtually unchanged in 2007 amidst growing demand for health and functional products, says consumer analyst Zenith International.
Rising demand for ready to drink (RTD) coffee in both Western
Europe and North America is expected to drive global growth in the
market as the industry meets consumer demands for taste and
functionality, new research says.
Persuading consumers to pay money for tap water - no matter how
well it is purified and packaged - is a difficult task, but growing
numbers of companies across Europe are successfully doing just
that. The key, it seems, is to focus...
The spectacular growth rates of the late 1990s may be a thing of
the past, but the functional energy drink market in western Europe
shows little sign of running out of steam, according to a recent