Vitamin

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Mind, body and spirit: The holistic tea trend

By Will Chu

Food Matters Live in London played host to a range of food and beverage makers all eager to show off the flavours and unique ingredients, which they think will continue to trend in 2017.

Active duty Marine's energy shot packs mega doses of vitamins

Active duty Marine's energy shot packs mega doses of vitamins

By Hank Schultz

Battlefield experience in Afghanistan gave Marine Corps Maj. Robert Dyer a good idea of what he wanted in a supplement.  And surving the stress of being a forward air controller in the combat zone helped him weather the stress of launching a new supplement...

Euromonitor analyst looks at what the future of the energy supplement market looks like beyond caffeine

Beyond caffeine: Alternative energy boosters

By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

Green bull? ‘Natural energy’ grows health claim wings

By Diana Cowland

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.

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