India-based Rage Coffee, maker of vitamin-infused instant coffee, is targeting a tripling of revenue from US$2m to US$5.5m/6m by the end of 2021 – just three years after launching.
A vitamin drinks brand is expanding into confectionery with its vitamin chewing gum: seeing the potential of both products to appeal to on-the-go consumers.
Soylent – which had a rocky few months at the end of 2016 marred by recalls of its powdered beverage and food bar and a public squabble with a supplier – is hoping to start 2017 in a more positive light with the launch of two new ready-to-drink products.
Food Matters Live in London played host to a range of food and beverage makers all eager to show off the flavours and unique ingredients, which they think will continue to trend in 2017.
From teas to powdered lemonade mixes and protein shakes, products formulated with mushrooms are springing up all over the place, with reishi leading the pack.
A focus on functional health benefits has allowed India to become the world’s largest market for malt-based hot drinks, according to Euromonitor International.
The German arm of consumer group Foodwatch has called on Monster Energy to voluntarily stop using health claims on its drinks following clear recent political calls for change.
Abbott Laboratories has filed an international patent for a process it says allows it to produce better-tasting powders with improved nutrient content.
There is ‘little evidence’ that consumers benefit from the ‘extraordinarily high levels’ of micronutrients commonly added to novel beverages, according to a study published in the Applied Physiology, Nutrition, and Metabolism journal this week.
Green tea can drive brain-health drinks to new levels, writes Euromonitor International senior health and wellness analyst, Diana Cowland, in this guest article.
Battlefield experience in Afghanistan gave Marine Corps Maj. Robert Dyer a good idea of what he wanted in a supplement. And surving the stress of being a forward air controller in the combat zone helped him weather the stress of launching a new supplement...
Hangover supplement start-up Alcotox, known in the UK as Vital X, exemplifies holes in theoretically unified health claims regulation within the EU, legal hounds say.
As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.
The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.
Brain health and memory emerged as a winner from the EU Article 13.1 health claims list as the link between nutrition and cognitive performance strengthens in the scientific literature.
H2M Beverages has announced a new patent on its cap technology that will further bolster its position as it expands distribution of its 989 On Demand rehydration beverage that features a suite of vitamins and minerals in a liquid matrix held within the...
Coca-Cola has reformulated Glacéau vitaminwater for the British market by revamping packaging and reformulating its eight-strong range with a stevia-based sweetener that cuts sugar levels by 30% and cuts the calorie count by 30 per bottle.
PepsiCo has scored a victory in the ‘all-natural’ civil litigation stakes after persuading a judge in California to dismiss a class action lawsuit alleging it misled consumers of its SoBe beverages.
Consuming fortified beverages may offer the same level of nutrients as orange juice, but with fewer calories, suggests a new study published in the Journal of Food Science.
Nestlé has launched a 200mL nutrient drink in Switzerland targeting the malnourished elderly – a segment of the population it says is deficient in key nutrients such as vitamin D, calcium and protein.
Vitaminwater, a Coca-Cola owned company, has been running a three-step Facebook campaign designed to determine consumers’ tastes in order to launch a new flavor of its low-calorie, nutrient enhanced drink next spring.
Encapsulating water-soluble ingredients in a whey protein-pectin
complex could extend their use in acidic beverages, suggests new
research from Canada.
The potential of the brain health nutrition market is only starting
to be realised, and Nestlé underlined its intentions yesterday to
get a head start on the competition with the signing of an
agreement with the Swiss Federal Institute...
Beverage fortification solutions on display at the IFT show suggest
that manufacturers do not need to sacrifice clarity or taste in
order to meet growing consumer demand for functional products,
writes Anthony Fletcher.
Number two vitamin maker BASF has developed a new beta-carotene
product, designed to meet increasing demand from fortified
beverages and vitamin-enriched juices, reports Dominique
Patton.
A British brewer has been criticised by the UK's advertising
watchdog for making a series of claims about the health benefits of
beer including suggestions that it could protect against heart
disease.
South African millers must fortify flour and maize meal with a
blend of vitamins and minerals, including folic acid, following new
legislation introduced this week to improve malnutrition in the
country.
British organisation the Health Supplement Information Service
counters recent arguments negating the benefits of vitamins. It
argues that the modern diet provides insufficient amounts of
nutrients for large numbers of the population.
