Soylent – which had a rocky few months at the end of 2016 marred by recalls of its powdered beverage and food bar and a public squabble with a supplier – is hoping to start 2017 in a more positive light with the launch of two new ready-to-drink products.
There is ‘little evidence’ that consumers benefit from the ‘extraordinarily high levels’ of micronutrients commonly added to novel beverages, according to a study published in the Applied Physiology, Nutrition, and Metabolism journal this week.
Battlefield experience in Afghanistan gave Marine Corps Maj. Robert Dyer a good idea of what he wanted in a supplement. And surving the stress of being a forward air controller in the combat zone helped him weather the stress of launching a new supplement...
As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.
The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.