When Coca-Cola & PepsiCo invested in Zico and O.N.E. in 2009; Vita Coco CEO and co-founder Michael Kirban admits he became a little nervous as pundits predicted he’d get sidelined as the world’s biggest beverage companies slugged it out for supremacy...
Vita Coco’s UK CEO Giles Brook tells BeverageDaily.com he doesn’t understand ‘brands that rubbish other brands’ following an attack by coconut water rival INVO on his product’s nutritional and health benefits.
Premium coconut water brand INVO has justified its ‘slight attack’ on UK market leader Vita Coco and other rivals' nutritional and health benefits, insisting it needs to educate people on its own uniqueness.
Coconut water can make a positive nutritional contribution to the diet if it is used to replace high calorie, non nutritional beverages, according to new research presented the recent Experimental Biology conference in Boston.
Vita Coco co-founder and CEO, Michael Kirban, has hit back at Canadian law firm Consumer Law Group (CLG), calling its class action against his firm over product hydration claims a ‘copycat suit’ that would not distract the business.