Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Red wine has an emoji; but white wine doesn't. So a US winery has submitted an application to create a white wine emoji, responding to requests from its consumers and other white wine lovers.
The new wave of beer drinkers are ‘keen to take beer beyond its conventional circumstances and timings’ – and Foresight Factory has analysed over 98 million social media beer posts to pick out the emerging trends in beer.
Nescafé is abandoning its traditional websites in favour of Tumblr: a move aimed to appeal to millennial consumers and particularly those using smart phones and tablets.
Coca-Cola’s #MakeItHappy twitter campaign caught plenty of unwanted attention after it was tricked into tweeting chunks of Hitler’s Mein Kampf – but how can other beverage brands avoid similar social media mayhem?
Coca-Cola's Twitter campaign inadvertently retweets Mein Kampf; Tata Global Beverages eyes up green tea; and Bacardi revamps packaging - some of the nuggets of news in this week's 'Beverage Bites' feature.
F&B industry will need 170,300 recruits by 2020 to meet consumer demand
Nestlè UK and Taste Success, an industry-led campaign by the Food and Drink Federation (FDF) will host a live Twitter Q&A with engineering graduates from its apprenticeship scheme from midday-2pm tomorrow (Thursday, March 6).
Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
