Treasury Wine Estates is using its “Living Wine Labels” augmented reality (AR) app across five wine brands to connect with consumers and help them navigate the increasingly fragmented wine category.
Treasury Wine Estates will acquire the majority of assets from Diageo’s US and UK wine operations for $552m, including Blossom Hill in the UK and Beaulieu Vineyards in the US.
Penfolds and Wolf Blass brand owner Treasury Wine Estates has received a second $3.1bn takeover approach from a global private equity firm reported to be TPG Capital Management.
Penfolds producer Treasury Wine Estates has welcomed a $3.15bn takeover proposal from private equity firms Rhone Capital and KKR and will let them to conduct due diligence on its books.
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Former Treasury Wine Estates boss David Dearie warns that Australian retailers Coles and Woolworths are turning the screw on the nation’s wine producers and insists the latter must consolidate to survive.
Treasury Wine Estates said yesterday it will spend $147m destroying wine destined for the growing US market after admitting ‘over ambitious’ sales forecasting for fiscal year 2014.
