Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
Beer dominates the Super Bowl watch party, but wine, hard seltzer and spirits have started creeping into the game day spread. New Nielsen data suggests that an increase in female football fans is shifting demographics, reflected in alcohol choice for...
Analyst: 'Playing on the organic theme is a logical move'
Michelob Ultra has expanded its low-calorie portfolio with the launch of Michelob Ultra Pure Gold, a beer made with organic grains, further tapping into a growing consumer audience seeking a balanced, active lifestyle.
The Philadelphia Eagles were not the only big winner during the Super Bowl LII earlier this month, Mountain Dew, Pepsi and Doritos also were victorious with commercials that not only grabbed headlines and generated social media buzz, but also drove near...
Trump supporters are calling for a boycott of Budweiser following the beer giant’s Super Bowl ad - which depicts Anheuser-Busch co-founder Adolphus Busch’s arrival in America from Germany - interpreting it as a political statement against the President's...
When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.
Even though the Super Bowl is still more than three weeks away, snack and beverage companies are ensuring they get the most bang for their potentially millions of dollars by using social media to build buzz around their ads, which will run during the...
As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for supremacy during the commercial breaks.
SodaStream's Super Bowl video has gone viral after it reprised its 2013 trick of poking fun at Coke and Pepsi, which led Fox to ban the Scarlett Johansson-fronted advert.
Despite Coke's 2013 Super Bowl ad drawing criticism from some Arab-American groups who claimed that it furthered racist stereotypes, a clear majority of BeverageDaily.com readers disagree, although one critic attacked it more broadly, saying it 'smacks...
Several Arab-American groups have attacked Coke for a 2013 Super Bowl advert that shows an Arab walking through the desert with a camel, with some claiming that it perpetuates racist stereotypes.
