Strategic Management

Heineken creates new 'chief strategy officer' position

Heineken creates new 'chief strategy officer' position

By Ben BOUCKLEY

Heineken has appointed Chris Barrow to the newly created role of chief strategy officer, where as a member of the firm's executive committee, he will report directly to CEO and chair Jean-Francois van Boxmeer.

Wild discusses positioning of adult soft drinks

Wild discusses positioning of adult soft drinks

By Guy Montague-Jones

At Brau Beviale in Nuremberg, Germany, we caught up with Fabiana Matucci, senior VP for strategic business units at Wild, to discuss the opportunities adult soft drinks present to different beverage companies.

Event Highlights

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers