Huel has set its sights high for on-the-go sales as it announces the inception of its own vending machines in the UK's biggest airport as well as the launch of its products across 500 major supermarkets.
A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.
A new blackcurrant anti-pollution 'smart drink' from New Zealand is to be created and assessed for its potential to combat air pollution and improve performance in athletes as part of an industry/academia collaboration.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
Protein beverage newcomer Foundation Fitness is making its debut at a major convenience store trade show next week, signaling the channel’s increasing role as a point of sale for sports and performance-positioned products.