A new blackcurrant anti-pollution 'smart drink' from New Zealand is to be created and assessed for its potential to combat air pollution and improve performance in athletes as part of an industry/academia collaboration.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
Protein beverage newcomer Foundation Fitness is making its debut at a major convenience store trade show next week, signaling the channel’s increasing role as a point of sale for sports and performance-positioned products.
We pinpoint six of the must-know food, nutrition and consumer trends taking shape in Japan, from superfoods to sports nutrition, ahead of one of the country's biggest trade shows, FoodEx Japan, which takes place next month.
Europe’s peak sports nutrition trade group has affirmed broad support for better and more relevant sports food, drink and supplement regulation across Europe, but emphasised not all parties agree on how to get there.
Manufacturers in the sports nutrition space have the skills and knowledge needed to move in to the much larger and lucrative healthy ageing market, according to the chief technology officer at Lucozade Ribena Suntory.
The benefits of beetroot juice for sports nutrition got a big public relations boost recently with the news the Auburn University football team drinks the juice before its games. As reported in the Wall Street Journal, the team began using the ingredient...