Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.
About 90% of teenagers drink sports drinks for the 'nice taste' not the intended functional purpose, which is needlessly increasing their risk of obesity and tooth erosion, according to a study from the Cardiff University School of Dentistry.
A Polish sports drink maker aims to widen its share of the domestic isotonic beverage market which is said to be growing at 11 to 15 per cent annually, according to a report in the Warsaw Business Journal.
Sports drinks may be breaking through the niche beverage wall, but their future will lie in meeting a variety of consumer trends across the entire beverage market, says the senior brand manager of Powerade.
Leading sports drink manufacturers are hoping to increase market
shares this year with major marketing campaigns to coincide with
the Olympics. But the more specialist sector could also get a boost
if a new protein-containing drink...
The US Women's Basketball Coaches Association (WBCA) has named
Accelerade, made by PacificHealth Laboratories, its official sports
drink. As part of the new partnership, PacificHealth will also
develop a nutrition education programme...