South Korea

Stella Artois announces Ascot Racecourse sponsorship deal

Beverage Bites: news up to april 30, 2015

Bud Light’s bottles backfire, Stella Artois and Ascot, and more beverage bites

By Rachel Arthur

This week Bud Light’s marketing campaign attracted plenty of criticism, while South Korea considered banning young celebrities from alcohol ads. Meanwhile, Stella Artois’ sponsorships are galloping ahead… read on for more nuggets of news in our Beverage...

Novelis completes $400m expansion South Korea

Novelis takes advantage of Asia aluminium boom

By Jenny EAGLE

Novelis aluminum rolling and recycling has completed a two-year, $400m expansion program in South Korea and claims 34% of aluminum flat rolled products will come from Asia and the Middle East in the next five years.

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