Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
Academics in Australia have called into question the lack of regulation for soft drink firms which market to youngsters via social media, arguing that "many young people aged below 13 years are being exposed to a large amount of unhealthy food and...
A new report shows that mainstream media coverage of health concerns regarding soft drinks is increasing, but this has not filtered down to social media where users are more likely to be concerned about packaging and celebrity marketing.
The new wave of beer drinkers are ‘keen to take beer beyond its conventional circumstances and timings’ – and Foresight Factory has analysed over 98 million social media beer posts to pick out the emerging trends in beer.
An Australian study into how alcohol companies use sport to sell their products via social media suggests that businesses go beyond simple promotion by encouraging their audiences to create and share their own booze-boosting content.
You can trademark words, phrases, symbols and designs, so what about #hashtags? It's relatively new territory in the world of intellectual property law, but it's well worth doing, say Rebecca Cross and Allison Hagey at law firm BraunHagey &...
Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.
Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research conducted by CivicScience.