Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Consumer interest in the low and no alcohol category is growing: and this is illustrated by a rise in social media conversations which have risen by more than 80%, according to US consumer analytics company Social Standards.
Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.
Brands are increasingly turning to social media influencers to promote their products and reach a younger audience. This is spreading to alcohol, and influencer marketing platform Traackr analyzed how alcohol brands are engaging with the new trend.
Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...
Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
Academics in Australia have called into question the lack of regulation for soft drink firms which market to youngsters via social media, arguing that "many young people aged below 13 years are being exposed to a large amount of unhealthy food and...
A new report shows that mainstream media coverage of health concerns regarding soft drinks is increasing, but this has not filtered down to social media where users are more likely to be concerned about packaging and celebrity marketing.
The new wave of beer drinkers are ‘keen to take beer beyond its conventional circumstances and timings’ – and Foresight Factory has analysed over 98 million social media beer posts to pick out the emerging trends in beer.
An Australian study into how alcohol companies use sport to sell their products via social media suggests that businesses go beyond simple promotion by encouraging their audiences to create and share their own booze-boosting content.
You can trademark words, phrases, symbols and designs, so what about #hashtags? It's relatively new territory in the world of intellectual property law, but it's well worth doing, say Rebecca Cross and Allison Hagey at law firm BraunHagey &...