Carlsberg Malaysia is optimistic about its chances to conquer the country’s premium Japanese beer market this year with new partner brand Sapporo, with the latter formally replacing Asahi as the firm’s major premium Japanese offering since January 2024.
Sapporo Breweries and IBM Japan have jointly established an artificial intelligence (AI) system that significantly reduces the time and cost of new product development, and which is poised to play a key role in the alcohol firm’s future innovations.
Japanese brewery giant Sapporo is debuting its first hard seltzer products and a beer-like beverage across supermarkets and convenience stores nationwide, as it looks to strengthen its home-consumption portfolio amid the COVID-19 pandemic.
Japanese beer maker Sapporo Breweries is to devote more attention to so-called ‘third category beers’ – those which use malt alternatives such as soy and pea protein - in its home market this year.