British rock legends Iron Maiden have partnered UK brewery Robinsons to create a signature beer brand called Trooper, inspired by lead singer Bruce Dickinson’s fondness for real ales.
Britvic revealed today that it suspects there may be a 'design issue' with a new packaging cap design that led to a massive Fruit Shoot beverage recall last Tuesday, and predicts the crisis could now cost it between £15m and £25m.
A packaging fault that has triggered the recall of millions of bottles of a fruit drink targeted at children is set to cost manufacturers Britvic up to £5m (€6.2m), said the company.
UK beverage firm Britvic announced today that it had signed three major distribution deals in the US, as it pursues international growth for its brand portfolio via a ‘three-pronged’ strategy.
A Britvic Soft Drinks advert for Robinsons Fruit Shoots has been banned in the UK for making misleading recommendations about daily fluid intake for kids.
