The beverage can remains a ‘novel’ form of packaging in India, according to manufacturer Rexam. But having seen a 72% increase in sales volume in 2014, the company predicts the packaging will become much more popular.
Innovative packaging features – such as thermo- and light-sensitive inks – are essential to 'add value' to the consumer experience of a beverage brand, packaging giant Rexam told BeverageDaily.com and FoodProductionDaily.com.
Rexam will await the effects of higher beer prices before adding extra Russian beverage can capacity, as new comments by Russian president Vladimir Putin sent major brewers’ share prices tumbling yesterday.
Rexam’s half-year results show profit before tax up by 19 per cent on 2010. The growth was driven largely by the packaging company’s beverage can business in Europe, which saw operating profits rise by 12 per cent.