Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
Proud Pour was founded with the goal of engaging the public around an environmental mission: and chose wine as the vehicle to deliver its message. Having received positive feedback from consumers, the company is now preparing to launch a beer.
Pollard Boxes which specializes in premium, intelligent packaging, including a tea box with QR code which ‘whistles’ when a brew is done, is investing £300k ($373k) in its design, manufacturing and testing facilities.
Scottish distiller Edrington – which owns brands including Highland Park – has agreed a distribution deal for the Americas to strengthen its position in a regional travel retail channel now worth $1bn+.