Red Bull

Moto me-too? “If you do something away from Red Bull’s taste profile, you’ll never succeed.

Moto aims to tap into Dubai’s energy

By Eliot Beer

Moto, a new Dubai-made energy drink, made its entry at Gulfood and is aiming to leverage the emirate’s growing reputation to carve out its identity in a crowded market.

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

Red Bull: 'All future claims will be medically and/or scientifically supported'

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

By Elaine Watson

Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be obtained from “a simple cup of coffee or a caffeine pill”.

When it comes to NPD, is consumer 'liking' an overrated idea?

When it comes to NPD, is consumer 'liking' an overrated idea?

By Nathan Gray

Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett of MMR Research.

From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

By Elaine WATSON

The energy drinks market has become more segmented in recent years, but relentlessly negative PR, a flurry of lawsuits and an FDA-probe have not dampened consumers’ enthusiasm for the original caffeine-fuelled formulas, says one beverage industry veteran.

Titanic sank on April 15, 1912 on its maiden voyage from the UK to the US (Picture Credit: Mecookie/Flickr)

energy drinks giant defends 'ironic' advertisement

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

By Ben BOUCKLEY

Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...

Can of Chinese Red Bull (Picture Credit: Flickr/Mararie)

ANALYST WARNS BRANDS MUST BE 'EXTRA VIGILENT'

Chinese fake seizures prompt Red Bull response

By Ben BOUCKLEY

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...

Norwich brewer Redwell's current range includes a 'steam lager'

‘Absolutely insane’ that Red Bull can trademark the word ‘Red’: brewery

Red Bull warns UK craft brewer 'Redwell' over trademark infringement

By Ben BOUCKLEY

Redwell Brewing says Red Bull’s UK trademark for the word ‘Red’ is ‘absolutely insane’ after the Austrian energy drinks giant sent the craft brewer a stern letter warning of trademark infringement.

Green bull? ‘Natural energy’ grows health claim wings

By Diana Cowland

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.

Picture Copyright: The Coca-Cola Company

Coca-Cola loses 2012 UK soft drinks share to Pepsi

By Ben BOUCKLEY

Coca-Cola lost UK volume share in 2012, while Pepsi grew both its volume and value share and Lucozade and Red Bull’s success reflected growing consumer interest in functional drinks.

Red Bull made blackmailers' demands public in an effort to flush them out...

Blackmailers take a poop at defiant Red Bull

By Ben BOUCKLEY

Red Bull tells BeverageDaily.com that Austrian blackmailers have threatened to contaminate the firm’s drinks with faecal matter if they are not payed off, but insists the firm 'is not and never will be susceptible to blackmail'.

Red Bull charging into Indian court battle?

Red Bull charging into Indian court battle?

Over one and a half million cans of Red Bull have been stripped from western Indian shelves by a state level food regulator due to the caffeine content of products, according to our sister site FoodNavigator-Asia.com.

Red Bull fights Pit Bull filler to EU court defeat

Red Bull fights Pit Bull filler to EU court defeat

By Ben Bouckley

Simply filling a soft drink bearing a trademarked brand name does not itself violate an EU directive regarding use of that sign, according to the European Court of Justice (CJEU) in a high-profile ruling involving Red Bull.

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