Caribou Coffee is switching up its consumer model this fall by testing small-format ‘Little Blue Cabin’ stores in its home state of Minnesota. The Cabins will feature Caribou’s new line of caffeinated, sparkling beverages.
A concern in the RTD beverage industry is maintaining freshness and quality with a long shelf life. Special, crafted drinks like cold brew coffee struggle with this the most, but brewing technology from BKON is now extending product drinkability.
Plant-based milks and floral flavors look set to grow their place in the RTD coffee category; while RTD tea is taking a leaf out of the coffee book with cold brew and nitro launches. We take a look at how the market is shaping up for the future.