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Carlsberg defends slight erosion in Russian market share

Carlsberg defends slight erosion in Russian market share

By Ben BOUCKLEY

Carlsberg insists that analysts following the firm should take a long-term view of its market share in Russia, as it brushed off concerns over a slight erosion of its position there in the fourth quarter of 2012.

Heineken bids to drive Russian beer up the value curve

Heineken bids to drive Russian beer up the value curve

By Ben Bouckley

Heineken says it investing heavily in its premium brands to improve its profitability in Russia following past pricing mistakes, but admits that it has more exposure to less profitable value beers than its rivals.

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